DAVID WILSON

01 30+ YEARS
EXPERIENCE
GRAPHIC + DIGITAL DESIGNER

Ideas first.
Details matter.
Ego optional.

PRINT / DIGITAL / WEB
12 COL GRID ABERDEEN / SCOTLAND DW / 01
01
Selected Work

Good design.
No unnecessary drama.

A selection of print, campaign, brand and web work. Different jobs, different problems—and no single fashionable answer pasted over all of them.

Editorial / Data Publishing / Print

Langstane
Annual
Catalogue

More than twenty annual catalogues, hundreds of pages and a truly unreasonable number of product codes—all designed, organised and sent safely to print.

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20+ Annual
editions
500–700 Pages
per edition
23 Product
sections
Catalogue covers / evolution
2004 Langstane catalogue cover 2004
2006 Langstane catalogue cover 2006
2008 Langstane catalogue cover 2008
2013 Langstane catalogue cover 2013
2020 Langstane catalogue cover 2020
2024 Langstane catalogue cover 2024
2004 20+ years of catalogue design & production 2024
Long-form editorial Database-driven publishing Print production

Campaign / Web / Digital / Email

Integrated
Product
Campaigns

Banners, landing pages and emails designed to look like they belong together. You would be surprised how often they do not.

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Web Campaign banners
Digital Landing pages
Email Direct campaigns
01 / Web banners 02 / Landing page
Nescafé promotional web banner shown across multiple responsive formats
Desktop / 1920 × 200
Responsive adaptations
Nescafé promotional landing page designed for Langstane Press
Responsive web / product landing page

Nescafé / Integrated campaign system

  • Campaign strategy
  • Art direction
  • Digital design
BRAND / DESIGN SYSTEM / PRINT / DIGITAL

Building a
Consistent Brand
System

A practical design system for keeping Langstane's print and digital work consistent—without making every job look exactly the same.

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TYPE Structured hierarchy
SYSTEM Reusable components
USE Consistent application
01 / TYPOGRAPHY 02 / COMPONENTS 03 / IN USE
Langstane Design System typography hierarchy
TYPOGRAPHY / HIERARCHY
Langstane Design System promotional components
COMPONENTS / TOOLKIT
Langstane workplace supplies application
APPLICATION / WORKPLACE
Langstane Office Interiors application
APPLICATION / INTERIORS
03 LANGSTANE / VISUAL SYSTEM / DEVELOPMENT

Web / UX / Content / Responsive

Designing a
Better Digital
Experience

A clearer, more useful interiors website, organised around what customers actually need to find—on desktop, mobile and everything awkwardly sized in between.

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UX Clear journeys
WEB Responsive design
CONTENT Useful structure
01 / Desktop 02 / Responsive 03 / Detail
Langstane Office Interiors website desktop design
Desktop / Service-led experience
Langstane Office Interiors website mobile design
Mobile / Responsive journey
Detail from the Langstane Office Interiors digital experience
Content / Interface detail
  • UX and structure
  • Responsive design
  • Content and art direction

02 / About

I’ve been doing
this a while.

I’m a graphic and digital designer based in Aberdeen. For more than 30 years I’ve worked across brands, campaigns, catalogues and websites— learning what works, what does not and when to leave well alone.

I like clear ideas, useful design and getting the details right. I can take a job from a rough brief to the finished thing, work comfortably with different teams and make complicated information easier to use. I’m also quite fond of a tidy file.

30+
Years of design experience
Print + Digital
Ideas through production
Aberdeen
Scotland / UK

01

Capabilities

  • Brand identity and systems
  • Campaigns and content
  • Responsive web design
  • Editorial and print
  • Art direction
  • Creative production

02

Approach

  • Start with the problem
  • Keep the idea clear
  • Make information usable
  • Build things to last
  • Ask sensible questions
  • Deliver without drama

03

Tools

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Acrobat
  • PowerPoint and Word
  • HTML and CSS

03 / Contact

Got something
that needs sorting?

I’m available for brand, campaign, print and digital work. If you have an interesting problem, tell me about it.

ravemcdave@gmail.com