I turn complex information
into clear, useful design, from
brand systems and campaigns
to websites and print.
BRAND/DIGITAL/WEB / PRINT
12 COL GRID
ABERDEEN / SCOTLAND
DW / 01
01
Selected Work
Good design.
No unnecessary drama.
Selected work across brand, campaigns, print and web.
Each project shows the brief, my contribution and the
design decisions behind the finished work.
01
BRAND / DESIGN SYSTEM / IN DEVELOPMENT
Building a
Consistent Brand
System
Following Langstane’s brand refresh, I’m developing reusable templates, typography styles and components for print and digital. The toolkit gives my day-to-day design work a consistent starting point, with flexibility for different content and campaigns.
TYPOGRAPHY / HIERARCHY
COMPONENTS / TOOLKIT
APPLICATION / WORKPLACE
APPLICATION / INTERIORS
03
LANGSTANE / VISUAL SYSTEM / DEVELOPMENT
02
Web / UX / CMS / In development
Designing a
Better Digital
Experience
I’m designing and building a new section for Langstane Interiors, bringing its services, projects and furniture range together. My role spans content structure, responsive design and implementation within the existing CMS. Currently in development.
I design campaigns across print, web and email, developing original themes and adapting supplier artwork for Langstane. My work brings campaign copy, imagery and layouts together to keep each promotion recognisable across formats.
Twenty editions of turning complex product information into clear, usable catalogues.
I combined page design, data-linked publishing and print production,
becoming the sole designer for the final three editions.
2004
20+ years of catalogue design & production 2024
Long-form editorialDatabase-driven publishingPrint production
05
Concept / Identity / UX / Webflow
More volume. Less noise.
I redesigned Musical Vision’s identity and built a responsive Webflow concept, creating clearer routes into recording, rehearsing and tutoring. A self-initiated project covering logo design, page structure and visual direction. This is not a commissioned or live client website.
Brand, digital and print experience, with the practical knowledge to carry a design through to its finished format.
01
Design
Brand identity and systems
Art direction and typography
Campaign concepts and copy
Editorial and catalogue design
02
Digital
Responsive web design
Page structure and user journeys
HTML, CSS and CMS implementation
Webflow design and development
03
Production
Pre-press and finished artwork
Data-linked publishing
Image preparation and clipping paths
Reusable templates and styles
Tools in practice InDesign · Photoshop · Illustrator · Acrobat · Pinegrow · Webflow · HTML & CSS · CMS tools
03 / About
Independent by nature.
Collaborative by approach.
I’m a senior multidisciplinary designer based in Aberdeen, with more than
30 years of experience across brand, campaigns, catalogues and websites.
I bring design judgement and practical production knowledge to every project.
My work connects design with the people and information behind it: procurement teams and supplier data for catalogues, colleagues selecting campaign ranges, and the constraints of an existing website. I take responsibility for the design while working within that wider process.
David Wilson / Aberdeen
30+
Years of design experience
Print + Digital
Ideas through production
Aberdeen
Scotland / UK
04 / Contact
Got something
that needs sorting?
I’m available for brand, campaign, web and print work.
If you’re looking for an experienced designer for your team or a project, let’s talk.
